Condé Nast Center of Fashion & Design Meet Up

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Date(s) - 05/11/2015
7:00 pm - 9:00 pm

10 Corso Como


Effective digital communication is the ability to create persuasive communications using different forms of media, be it websites, video, audio, text, or animated multimedia.

In the fashion and luxury industry today, digital media and communication are playing an ever-increasing role in brand management and strategy. Traditional forms of advertising are being replaced by new and innovative digital solutions that help brands increase engagement with their consumers.

As the fashion and luxury industry continues to develop and consumers become more technologically savvy, it is important for brands to effectively communicate their story and image, using the appropriate digital technologies at their disposal.

Our guest speaker will be Patrice Nordey, Founder and CEO of the Shanghai-based digital communication firm VELVET. Please join us for a night of lively discussion and learn some valuable insights from a veteran in the digital media and communication industry.

**Limited seats for only 20 participants!

Member Price: 100RMB
Non-member Price: 200RMB
*Price including drinks and Canapé

About Guest Speaker

Patrice Nordey is a digital veteran with over 15 years of e-Business experience across Europe and Northeast Asia.

As Founder and CEO of the Shanghai-based company VELVET (, he consults international companies in the deployment of Digital Marketing & Communication, Social Media and e-Commerce in China.

Patrice Nordey

Prior to VELVET, Nordey worked for BNP Paribas. During his eleven-year tenure, he spearheaded major digital projects as part of the strategy department in the Paris headquarters before relocating to Shanghai as APAC CEO of L’Atelier, the innovation arm of BNP Paribas.

Nordey has consulted for L’Oreal, LVMH, Richemont, Lane Crawford, Galeries Lafayette, Lagardère, Converse, Christian Louboutin, Hermès, Yves Saint Laurent, Dior, Kering and Puma, among many others.

Nordey started his career in 1998 with the creation of, a web magazine acquired in 2008 by M6 Group, a leading French media company.
SHORT BIO: Founder & CEO
TWITTER: @pnordey

Patrice Nordey 是上海公司VELVET的创始人及CEO,他在中国为许多国际性的公司提供电子商务营销、社交媒体传播等方面业务上的咨询工作。在欧洲和亚洲拥有超过十五年的丰富电子商务经验。
Nordey 提供过咨询服务的品牌有L‘Oreal,LVMH, Richemont,Lane Crawford, Galeries Lafayette, Lagardère, Converse, Christian Louboutin, Hermès, Yves Saint Laurent, Dior, Kering 和 Puma等诸多其他公司.

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