Date(s) - 24/03/2016
7:00 pm - 9:00 pm
Luxury and fashion brands have traditionally been hesitant to adopt new sales channels. However, as consumer behavior evolves and businesses are born global, most need to look at e-commerce as a way to expand their existing consumer bases and as a launching platform to enter new markets and target new groups.
About Guest Speaker
Andrea Fenn is the founder and CEO of Fireworks. As , a digital and e-commerce consulting agency in Shanghai specialized in fashion and lifestyle, Fireworks has worked with Sandro, Maje, Claudie Pierlot, Tod’s and others. He is one of the early researchers of digital in China, and was on the founding team of Social@Ogilvy, APAC’s earliest and biggest social media division within a 4A agency.
Andrea Fenn,Fireworks 的创始人及首席执行官。作为 一个主要为时尚与生活方式等行业提供数字及电子商务咨 询服务的公司,Fireworks 曾与 Sandro, Maje, Claudie Pierlot, Tod’s 等合作。Andrea 则是一名在早期的中国数 字领域发展阶段的研究者,曾效力于隶属奥美集团的亚太 地区最早、最大的社交媒体部 Social@Ogilvy 的创始团队。
19：00 – 19：30 Registration 签到
19：30 – 20：00 E-Commerce in Fashion and Luxury 中国时尚圈电子商务发展趋势
20：00 – 20：15 Q&A 现场提问
20：15 – 21：00 Networking 与会交流
Event Venue: Condé Nast Center of Fashion and Design
Bookings are closed for this event.