Personal branding is a vital part of building your career. How you brand yourself will play a great role in your hiring success in the future. The rise of digital nomadism extends the competition for job posts to the global scene. Hiring now goes beyond local candidates.
Online hiring platforms are fast becoming the norm in the recruitment process. Head hunters are no longer limited to walk in applicants. Most look into hiring platforms to hire talents who have skills that will match the needs of the job at hand. Because of this, personal branding becomes a vital part of the equation. The question is, how will you stand out from the crowd? Chinese New Year is a mark of new beginnings: new hairstyles, new clothes, and even new career paths. If you are among those who are thinking about getting a new job, going after a promotion, starting your own business or thinking about freelancing, then it pays to know how you can differentiate yourself from others through personal branding.
To understand why personal branding is important, here’s a brief comparison of working in the traditional era vs. the internet era.
Personal branding is as it is: highlighting the skills you want to be hired for. The beauty of it is that you choose the skills you want to be known for.
Here are some branding tips we’d like to share with you from our personal experiences, which you might also be able to apply:
1.Work with the future in mind. Think big and think ahead. Take each work experience and gather the lessons you learn along the way. Think of how your current tasks will make you more marketable and irreplaceable. See how you can use these skills to bring value to your current position. It’s easy to work for the money; all you do is show up. But thinking about how you could bring value to the business will help you develop a growth mindset. This will be beneficial for you in the long run.2.Work on skill sets not related to your current career.Today’s generation is a generation of ‘slashies’ — multi-skilled, multi-faceted career jugglers. If there’s anything we can learn from these youths is their passion to do what they love. Find the time to learn skills beyond what is required of you. Learn about photography, calligraphy, video editing, whatever you fancy, as long as you are learning. One day will come and you’d be glad you could put these skills in your profile.3.Love learning new things. New beginnings mean coming out of your comfort zone. It requires more unlearning and relearning, and so the love of learning must be instilled in you. You must keep an open mind, because trying new things requires you to have one. Say yes to opportunities and you’ll surprise yourself with what you can do. 4.Network with the right crowd.They say you are an average of the five people you’re with, so it is best to choose who hang around with. This is also true when it comes to head hunters looking for online candidates. Most of them take a look at social media profiles when hiring people. Yours can play a great role in getting hired for the job. A company’s brand extends to their employees. They are looking for people who will fit with their culture and also represent them on social media.5.Find the right platform where you can broadcast your skills, values and attitudes.Choose the right hiring platform to showcase your professional profile. Pick a social media platform that will help build up your personal brand. Get one that produces great content that reflect what you do, your values and what you are good at. Platforms like CareerXFactor can help get the attention of future employers and partners. By highlighting your skills and connecting you with a wide network of professionals and businesses, you get a better chance at getting the career that you want. This Chinese New Year, spend some time with family and friends and celebrate by turning a new leaf. Also, spend some time to think about what you want to do, what you’re good at and what you will gain before choosing to go on ‘greener pastures’. Don’t forget the value of personal branding and how you are going to shape yourself to get to where you want to be.